The leading companies throughout the world, invest heavily in Branding as this is one of the most important elements to worldwide success. Organisations such as Nike, Coco Cola and Mcdonalds ensure they are splashed on almost every form of Marketing Channels, most especially the new Digital Channels. Advertising methods may change, however the principle is the same, gain brand recognition, become a Known Brand that is trusted.
We have added some images below that highlight the diverse types of Branding and Logo Artwork.
Re-Branding can be extremely expensive for large organisations, as they have to replace signage, letterheads, uniforms and legal correspondence. However for a new business the process can be affordable and secure a solid foundation and identity relatively quickly. We have added some information below that will assist in the understanding of the thought process in choosing the right colour, style and layout of a logo.
It is not only about creating the right colour for your Brand, it is also about the Identity and reputation, we have added some very interesting data below, that relates to some of the leading organisations such as Google, Apple and the corporate profile data.
A Basic Overview of Google
Address of the HQ – Mountain View, CA, United States
10000+ Employees
Founded In 1998
Company – Public
Industry Sector – Internet Search Engine
Revenue £10+ billion per annum
A Basic Overview of Apple
Website www.apple.com
Address of the HQ – Cupertino, CA, United States
10000+ Employees
Founded In 1976
Company – Public
Industry Sector – Information Technology
Revenue £5 to £10 billion per annum
The 2 brands above, frequently win awards such as “Best Company to work for”, of which Google is currently holding number one position and Twitter holding 24th place, with awarding organisations such as the Fortune 100 Best Global Companies to work for.
For the latest Fortune News please see below:
- Fri, 19 Apr 2024 00:40:41 +0000: Lawmakers advance measure to bring more booze to movie theaters in New York—'Someone should be able to enjoy a cocktail while they watch a movie,' senator says - Fortune | FORTUNE
New Yorkers would also be allowed to buy takeout cocktails at restaurants and bars for the next five years. - Fri, 19 Apr 2024 00:25:34 +0000: Snack-shop chain sued over alleged racial discrimination in hiring of Black, mixed-race and Native American employees - Fortune | FORTUNE
The privately held, family-run company has more than 23,000 employees and operates convenience stores and gas stations in Pennsylvania, West Virginia, Virginia, Maryland, Ohio and North Carolina. - Fri, 19 Apr 2024 00:08:28 +0000: Nordstrom family eyes go-private deal—again - Fortune | FORTUNE
Nordstrom previously tried to go private but those talks ultimately flopped in 2017. - Thu, 18 Apr 2024 23:45:24 +0000: Small Texas town foiled Russian hacker group that attacked its water systems - Fortune | FORTUNE
The group, calling itself CyberArmyofRussia_Reborn, claimed responsibility for January attacks on water facilities in the United States and Poland. - Thu, 18 Apr 2024 23:28:09 +0000: Wildfire that caused $5.5 billion in damage ripped through Maui at a rate of a mile per 90 minutes - Fortune | FORTUNE
A report released Wednesday found a widespread communications breakdown left residents in the dark as the fire spread.
How to Define your Brand Identity
This is best looked at as a journey, as you grow your business, these can change.
We have added some details below, that help you discover your Brand Definition:
What are the main core qualities that your Business should be associated with?
What is the main mission of your company?
What do your current customers and future customers think of your Business / Company?
What are the main features and benefits of your provided products / services on offer?
Some leading business brands have been added below for your perusal, each offer an interesting view on logo diversity and alternative branding:
- Net App
- Unilever
- Adidas
- Harrods
- Natwest
- Sky
- Nasa
- BBC
- Fox News
- SAS
- Microsoft
- Marriott International
- Cisco
- Updated
- Yahoo
- Realtor
- Diageo
- Hyatt Hotels
- Atento
- Walmart
- McKesson Healthcare
- EON Energy
- Playstation
- EA Games
- Prudential
- Toshiba
- Aetna
- Caterpilla
- Central Index
- The Mirror Profile
- The Yell Profile
- Panasonic
- Quality Property Tours
- British Telecom Profile
- Best Of The Web
- Property News Blog
Most of the aforementioned brands have unique and innovative Logo and Corporate branding, which is integral in gaining market trust, awareness and identity. We will be publishing more Marketing News soon, detailing a more thorough examination of brand marketing.
