The leading companies throughout the world, invest heavily in Branding as this is one of the most important elements to worldwide success. Organisations such as Nike, Coco Cola and Mcdonalds ensure they are splashed on almost every form of Marketing Channels, most especially the new Digital Channels. Advertising methods may change, however the principle is the same, gain brand recognition, become a Known Brand that is trusted.
We have added some images below that highlight the diverse types of Branding and Logo Artwork.
Re-Branding can be extremely expensive for large organisations, as they have to replace signage, letterheads, uniforms and legal correspondence. However for a new business the process can be affordable and secure a solid foundation and identity relatively quickly. We have added some information below that will assist in the understanding of the thought process in choosing the right colour, style and layout of a logo.
It is not only about creating the right colour for your Brand, it is also about the Identity and reputation, we have added some very interesting data below, that relates to some of the leading organisations such as Google, Apple and the corporate profile data.
A Basic Overview of Google
Address of the HQ – Mountain View, CA, United States
10000+ Employees
Founded In 1998
Company – Public
Industry Sector – Internet Search Engine
Revenue £10+ billion per annum
A Basic Overview of Apple
Website www.apple.com
Address of the HQ – Cupertino, CA, United States
10000+ Employees
Founded In 1976
Company – Public
Industry Sector – Information Technology
Revenue £5 to £10 billion per annum
The 2 brands above, frequently win awards such as “Best Company to work for”, of which Google is currently holding number one position and Twitter holding 24th place, with awarding organisations such as the Fortune 100 Best Global Companies to work for.
For the latest Fortune News please see below:
- Fri, 26 Apr 2024 08:35:10 +0000: Minneapolis imposes $15 a pack minimum for cigarettes—$2 more than NYC—to curb smoking - Fortune | FORTUNE
The ordinance not only sets a floor price. It prevents smokers and retailers from getting around it by prohibiting price discounts and coupons. - Fri, 26 Apr 2024 07:34:25 +0000: Alphabet and Microsoft send clear message to investors: Our AI spending is paying off - Fortune | FORTUNE
The companies trounced Wall Street estimates with their latest quarterly results, lifted by a surge in cloud revenue — fueled in part by booming use of AI services. - Fri, 26 Apr 2024 00:46:21 +0000: New York outlaws sales of diet pills and muscle-mass builders to kids - Fortune | FORTUNE
Protein supplements and shakes are exempt, unless they contain another weight-loss or muscle-building ingredient. - Fri, 26 Apr 2024 00:26:53 +0000: FCC brings back net neutrality—'broadband is a necessity, not a luxury,' chair says - Fortune | FORTUNE
The rules ban practices that reserve higher speeds for the services or customers willing to pay more for them. - Fri, 26 Apr 2024 00:25:00 +0000: Superbugs could lower your life expectancy by nearly 2 years, report says. What to know about antimicrobial resistance - Fortune | FORTUNE
Uncontrolled AMR is also projected to cost the world $855 billion annually until 2035, international leaders say.
How to Define your Brand Identity
This is best looked at as a journey, as you grow your business, these can change.
We have added some details below, that help you discover your Brand Definition:
What are the main core qualities that your Business should be associated with?
What is the main mission of your company?
What do your current customers and future customers think of your Business / Company?
What are the main features and benefits of your provided products / services on offer?
Some leading business brands have been added below for your perusal, each offer an interesting view on logo diversity and alternative branding:
- Net App
- Unilever
- Adidas
- Harrods
- Natwest
- Sky
- Nasa
- BBC
- Fox News
- SAS
- Microsoft
- Marriott International
- Cisco
- Updated
- Yahoo
- Realtor
- Diageo
- Hyatt Hotels
- Atento
- Walmart
- McKesson Healthcare
- EON Energy
- Playstation
- EA Games
- Prudential
- Toshiba
- Aetna
- Caterpilla
- Central Index
- The Mirror Profile
- The Yell Profile
- Panasonic
- Quality Property Tours
- British Telecom Profile
- Best Of The Web
- Property News Blog
Most of the aforementioned brands have unique and innovative Logo and Corporate branding, which is integral in gaining market trust, awareness and identity. We will be publishing more Marketing News soon, detailing a more thorough examination of brand marketing.