The leading companies throughout the world, invest heavily in Branding as this is one of the most important elements to worldwide success. Organisations such as Nike, Coco Cola and Mcdonalds ensure they are splashed on almost every form of Marketing Channels, most especially the new Digital Channels. Advertising methods may change, however the principle is the same, gain brand recognition, become a Known Brand that is trusted.
We have added some images below that highlight the diverse types of Branding and Logo Artwork.
Re-Branding can be extremely expensive for large organisations, as they have to replace signage, letterheads, uniforms and legal correspondence. However for a new business the process can be affordable and secure a solid foundation and identity relatively quickly. We have added some information below that will assist in the understanding of the thought process in choosing the right colour, style and layout of a logo.
It is not only about creating the right colour for your Brand, it is also about the Identity and reputation, we have added some very interesting data below, that relates to some of the leading organisations such as Google, Apple and the corporate profile data.
A Basic Overview of Google
Address of the HQ – Mountain View, CA, United States
Founded In 1998
Company – Public
Industry Sector – Internet Search Engine
Revenue £10+ billion per annum
A Basic Overview of Apple
Address of the HQ – Cupertino, CA, United States
Founded In 1976
Company – Public
Industry Sector – Information Technology
Revenue £5 to £10 billion per annum
The 2 brands above, frequently win awards such as “Best Company to work for”, of which Google is currently holding number one position and Twitter holding 24th place, with awarding organisations such as the Fortune 100 Best Global Companies to work for.
For the latest Fortune News please see below:
- Tue, 16 Aug 2022 20:55:12 +0000: Amazon workers walked off the job at a major California air hub over pay and 95 degree temperatures - Fortune | FORTUNE
The Inland Empire Amazon Workers United asked that workers be given increased pay and safer working conditions.
- Tue, 16 Aug 2022 20:24:49 +0000: Biden signs Inflation Reduction Act into law, calling it the ‘final piece’ of his domestic agenda - Fortune | FORTUNE
The Inflation Reduction Act includes $375 billion over a decade to fight climate change—the largest federal investment ever—and caps annual prescription drug costs at $2,000 out-of-pocket for Medicare recipients.
- Tue, 16 Aug 2022 19:12:11 +0000: Go ahead and get that $14 Sweetgreen salad. It may be cheaper than shopping at your grocery store - Fortune | FORTUNE
Grocery prices have shot up so high and so fast that they’re outpacing price increases at restaurants—in some categories, of course.
- Tue, 16 Aug 2022 19:02:16 +0000: Walmart’s earnings are trying to tell us something about inflation, consumer sentiment, and whether we’re headed for a recession - Fortune | FORTUNE
The company performed well in Q2, providing hope that the broader economy is strong.
- Tue, 16 Aug 2022 18:26:25 +0000: ‘I was paid so much less’: Jurassic World’s Bryce Dallas Howard says she earned a fraction of what costar Chris Pratt did - Fortune | FORTUNE
Bryce Dallas Howard says she didn’t rake in nearly as much as costar Chris Pratt did for the “Jurassic World” sequel, explaining the value of salary transparency.
How to Define your Brand Identity
This is best looked at as a journey, as you grow your business, these can change.
We have added some details below, that help you discover your Brand Definition:
What are the main core qualities that your Business should be associated with?
What is the main mission of your company?
What do your current customers and future customers think of your Business / Company?
What are the main features and benefits of your provided products / services on offer?
Some leading business brands have been added below for your perusal, each offer an interesting view on logo diversity and alternative branding:
- Net App
- Fox News
- Marriott International
- Hyatt Hotels
- McKesson Healthcare
- EON Energy
- EA Games
- Central Index
- The Mirror Profile
- The Yell Profile
- British Telecom Profile
- Best Of The Web
Most of the aforementioned brands have unique and innovative Logo and Corporate branding, which is integral in gaining market trust, awareness and identity. We will be publishing more Marketing News soon, detailing a more thorough examination of brand marketing.