The leading companies throughout the world, invest heavily in Branding as this is one of the most important elements to worldwide success. Organisations such as Nike, Coco Cola and Mcdonalds ensure they are splashed on almost every form of Marketing Channels, most especially the new Digital Channels. Advertising methods may change, however the principle is the same, gain brand recognition, become a Known Brand that is trusted.
We have added some images below that highlight the diverse types of Branding and Logo Artwork.
Re-Branding can be extremely expensive for large organisations, as they have to replace signage, letterheads, uniforms and legal correspondence. However for a new business the process can be affordable and secure a solid foundation and identity relatively quickly. We have added some information below that will assist in the understanding of the thought process in choosing the right colour, style and layout of a logo.
It is not only about creating the right colour for your Brand, it is also about the Identity and reputation, we have added some very interesting data below, that relates to some of the leading organisations such as Google, Apple and the corporate profile data.
A Basic Overview of Google
Address of the HQ – Mountain View, CA, United States
10000+ Employees
Founded In 1998
Company – Public
Industry Sector – Internet Search Engine
Revenue £10+ billion per annum
A Basic Overview of Apple
Website www.apple.com
Address of the HQ – Cupertino, CA, United States
10000+ Employees
Founded In 1976
Company – Public
Industry Sector – Information Technology
Revenue £5 to £10 billion per annum
The 2 brands above, frequently win awards such as “Best Company to work for”, of which Google is currently holding number one position and Twitter holding 24th place, with awarding organisations such as the Fortune 100 Best Global Companies to work for.
For the latest Fortune News please see below:
- Sun, 26 Jun 2022 18:07:39 +0000: Investors—including Wall Street—helped to drive up home prices during the Pandemic Housing Boom. Here’s the proof - Fortune | FORTUNE
The data is in: It's now abundantly clear that investors did indeed help to both accelerate the housing boom and drive up U.S. home prices. - Sun, 26 Jun 2022 17:44:58 +0000: Elon Musk’s Tesla is reportedly laying off new workers, withdrawing employment offers: ‘Damn, talk about a gut punch’ - Fortune | FORTUNE
Cuts forewarned by Elon Musk in early June are reportedly being implemented at Tesla, with employees who began work just weeks or months ago being let go, and employment offers withdrawn. - Sun, 26 Jun 2022 16:58:26 +0000: Arson fire damages Christian pregnancy center in Colorado - Fortune | FORTUNE
Police in Longmont, Colo., are investigating a weekend arson fire that damaged a Christian pregnancy center just hours after the U.S. Supreme Court overturned Roe v. Wade. - Sun, 26 Jun 2022 16:38:02 +0000: ‘Stagflation’ is here, even if recession isn’t yet, top economist Mohamed El-Erian says - Fortune | FORTUNE
The U.S. may or may not see a recession in the next year or two, top economists contend. But one thing is certain: "Stagflation" is real, and it's here in the U.S. That's what Mohamed El-Erian, economist and president of Queens' College at Cambridge University, told Yahoo Finance in a recent interview. - Sun, 26 Jun 2022 15:56:16 +0000: Planned Parenthood Utah files lawsuit over state’s trigger ban. Doctors who violate it now face up to 15 years in prison - Fortune | FORTUNE
Planned Parenthood Association of Utah filed a lawsuit seeking to block Utah’s new law banning all elective abortions that went into effect late Friday.
How to Define your Brand Identity
This is best looked at as a journey, as you grow your business, these can change.
We have added some details below, that help you discover your Brand Definition:
What are the main core qualities that your Business should be associated with?
What is the main mission of your company?
What do your current customers and future customers think of your Business / Company?
What are the main features and benefits of your provided products / services on offer?
Some leading business brands have been added below for your perusal, each offer an interesting view on logo diversity and alternative branding:
- Net App
- Unilever
- Adidas
- Harrods
- Natwest
- Sky
- Nasa
- BBC
- Fox News
- SAS
- Microsoft
- Marriott International
- Cisco
- Updated
- Yahoo
- Realtor
- Diageo
- Hyatt Hotels
- Atento
- Walmart
- McKesson Healthcare
- EON Energy
- Playstation
- EA Games
- Prudential
- Toshiba
- Aetna
- Caterpilla
- Central Index
- The Mirror Profile
- The Yell Profile
- Panasonic
- British Telecom Profile
- Best Of The Web
Most of the aforementioned brands have unique and innovative Logo and Corporate branding, which is integral in gaining market trust, awareness and identity. We will be publishing more Marketing News soon, detailing a more thorough examination of brand marketing.
