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What is SEO?

The term SEO stands for Search Engine Optimization which translates in English to assisting a website to rank well in all of the core search engines for a variety of relevant keywords and phrases.  Search Engines such as Google and Yahoo are the most popular choices for consumers and businesses, therefore compliance within them is very important.

A Novice guide to SEO

There are several types of SEO, the first being Local SEO and the other being National SEO.  For local customers it is highly recommended that a business has an optimized local Google listing, so as to gain quicker leads and sales for local searches.  One example here is searching for “Outside Caterers” or “Outside Caterers Birmingham”.  With an optimized local listing, search engines such as Google will highlight the local businesses in the search results pages.  This is a highly effective way of gaining customers and a superior conversion rate.

An example for this type of SEO can be viewed below:

The other type of SEO is National or International and this relates to wider searches such as “Mattress” or “Designer Clothes”.  These premium search phrases are the most profitable when the audience is larger, for example UK wide or further afield.  This type of SEO is normally achieved only by SEO Experts and specialist digital marketing agencies.

Search Engine Optimization is an integral ingredient in the success of a good quality Digital Marketing plan.  Increasing organic search traffic is the core goal of a quality SEO campaign along with improving the website experience for end users.  Choosing the right SEO company is not as easy as it may sound.  Over the past 20 years the Quality Internet Solutions team have provided various levels of troubleshooting to clients, whereby other Marketing companies have destroyed their websites and SEO positioning.  Our team follow the Google Webmaster compliance rules and provide a thorough forensic review of potentially damaging inherited issues.

Are you wondering if SEO is worth the investment?

The answer is definitely yes, especially if you are looking to gain serious traction with your professional offering of products and or services.  The long term gains of a perfectly executed SEO campaign are considerable.  Our team have successfully enhanced the SEO profiles for large corporate organisations such as Virgin Games, Scientific Games, Roxy Palace and various UK Universities.

In all of these instances the return on investment (ROI) has been highly beneficial for our clients.  As most of these sectors are highly competitive, the approach and time scales varied, however all of the Performance Indicators were achieved as well as developing other growth strategies where required.

The core work we provide is 100% bespoke to the needs of our clients, we acknowledge that each website has unique elements that require forensic analysis.  Our team of SEO Experts provide a simple reporting structure for our clients as well as a Technical analysis report on coding and other areas of improvement.

Whether you are a local hotel, flower shop or University, it is vital to the success of your business to attract new customers.  Using a professional SEO Expert to help you achieve your short, medium and long term goals is vitally important.  The team at Quality Internet Solutions Ltd provide a one stop solution to all of its clients, along with unrivalled dedication and commitment.

Please feel free to contact us direct if you would like to discuss SEO for your business.