The leading companies throughout the world, invest heavily in Branding as this is one of the most important elements to worldwide success. Organisations such as Nike, Coco Cola and Mcdonalds ensure they are splashed on almost every form of Marketing Channels, most especially the new Digital Channels. Advertising methods may change, however the principle is the same, gain brand recognition, become a Known Brand that is trusted.
We have added some images below that highlight the diverse types of Branding and Logo Artwork.
Re-Branding can be extremely expensive for large organisations, as they have to replace signage, letterheads, uniforms and legal correspondence. However for a new business the process can be affordable and secure a solid foundation and identity relatively quickly. We have added some information below that will assist in the understanding of the thought process in choosing the right colour, style and layout of a logo.
It is not only about creating the right colour for your Brand, it is also about the Identity and reputation, we have added some very interesting data below, that relates to some of the leading organisations such as Google, Apple and the corporate profile data.
A Basic Overview of Google
Address of the HQ – Mountain View, CA, United States
Founded In 1998
Company – Public
Industry Sector – Internet Search Engine
Revenue £10+ billion per annum
A Basic Overview of Apple
Address of the HQ – Cupertino, CA, United States
Founded In 1976
Company – Public
Industry Sector – Information Technology
Revenue £5 to £10 billion per annum
The 2 brands above, frequently win awards such as “Best Company to work for”, of which Google is currently holding number one position and Twitter holding 24th place, with awarding organisations such as the Fortune 100 Best Global Companies to work for. More details can be viewed below or via our Google profile.
For the latest Fortune News please see below:
- Mon, 18 Jan 2021 14:17:25 +0000: No direct link between the COVID vaccine and a recent string of deaths in the elderly, Norway finds - Fortune
So far, 33 Norwegians aged 75 and over have died following immunization. They all had been seriously ill prior to getting the jab.
- Mon, 18 Jan 2021 14:00:00 +0000: 4 tips for planning a wedding during COVID - Fortune
My partner and I got engaged in November, and we’ve been wading through a wedding planning process unlike what our friends experienced in years prior.
- Mon, 18 Jan 2021 13:00:00 +0000: The technological hurdles of onboarding new employees in a pandemic - Fortune
Conveying culture and encouraging retention are more challenging via Zoom.
- Mon, 18 Jan 2021 11:00:00 +0000: Why Big Tech regulation is good for private equity, according to one CEO - Fortune
Regulation of Big Tech may create "opportunity for smaller companies," says Hamilton Lane CEO Mario Giannini.
- Mon, 18 Jan 2021 08:19:07 +0000: Public health officials warn about slow vaccine rollout as coronavirus variants multiply - Fortune
New variants that surfaced in the U.K., South Africa and Brazil appear to spread significantly faster than earlier versions.
How to Define your Brand Identity
This is best looked at as a journey, as you grow your business, these can change.
We have added some details below, that help you discover your Brand Definition:
What are the main core qualities that your Business should be associated with?
What is the main mission of your company?
What do your current customers and future customers think of your Business / Company?
What are the main features and benefits of your provided products / services on offer?
Some leading business brands have been added below for your perusal, each offer an interesting view on logo diversity and alternative branding:
- Net App
- Fox News
- Marriott International
- Office Providers
- Hyatt Hotels
- McKesson Healthcare
- EON Energy
- EA Games
- Casino Football
- Student Visa Information
- Central Index
- The Mirror Profile
- The Yell Profile
- British Telecom Profile
Most of the aforementioned brands have unique and innovative Logo and Corporate branding, which is integral in gaining market trust, awareness and identity. We will be publishing more Marketing News soon, detailing a more thorough examination of brand marketing.