The leading companies throughout the world, invest heavily in Branding as this is one of the most important elements to worldwide success. Organisations such as Nike, Coco Cola and Mcdonalds ensure they are splashed on almost every form of Marketing Channels, most especially the new Digital Channels. Advertising methods may change, however the principle is the same, gain brand recognition, become a Known Brand that is trusted.
We have added some images below that highlight the diverse types of Branding and Logo Artwork.
Re-Branding can be extremely expensive for large organisations, as they have to replace signage, letterheads, uniforms and legal correspondence. However for a new business the process can be affordable and secure a solid foundation and identity relatively quickly. We have added some information below that will assist in the understanding of the thought process in choosing the right colour, style and layout of a logo.
It is not only about creating the right colour for your Brand, it is also about the Identity and reputation, we have added some very interesting data below, that relates to some of the leading organisations such as Google, Apple and the corporate profile data.
A Basic Overview of Google
Address of the HQ – Mountain View, CA, United States
Founded In 1998
Company – Public
Industry Sector – Internet Search Engine
Revenue £10+ billion per annum
A Basic Overview of Apple
Address of the HQ – Cupertino, CA, United States
Founded In 1976
Company – Public
Industry Sector – Information Technology
Revenue £5 to £10 billion per annum
The 2 brands above, frequently win awards such as “Best Company to work for”, of which Google is currently holding number one position and Twitter holding 24th place, with awarding organisations such as the Fortune 100 Best Global Companies to work for. More details can be viewed below or via our Google profile.
For the latest Fortune News please see below:
- Wed, 14 Nov 2018 00:36:22 +0000: U.S. Has Twice the Overdose Death Rate of Other Wealthy Nations, New Study Finds - Fortune
In the U.S. in 2015, drug overdoses accounted for 35 deaths in 100,000 men and 20 deaths in every 100,000 women.
- Wed, 14 Nov 2018 00:30:43 +0000: Revenues at Cannabis Startups Surge as Demand Begins to Outstrip Supply - Fortune
"We anticipate this dynamic to continue for some time," said one CEO.
- Wed, 14 Nov 2018 00:14:21 +0000: PG&E Emailed Customer About ‘Problems With Sparks’ Day Before California’s Camp Fire, Report Says - Fortune
The woman was on vacation when she got the email.
- Tue, 13 Nov 2018 23:57:44 +0000: Blue Apron’s Stock Falls 6% After the Meal Delivery Company Lays off 4% of Its Workforce - Fortune
Revenue fell 28% in the third quarter from a year ago.
- Tue, 13 Nov 2018 23:48:15 +0000: Massive Hot Water Heater Recall Due to Fire Risk Puts A. O. Smith on Hot Seat With U.S. Consumer Product Safety Commission - Fortune
The nation's largest water heater manufacturer is offering free repairs for water heaters included in the product recall.
How to Define your Brand Identity
This is best looked at as a journey, as you grow your business, these can change.
We have added some details below, that help you discover your Brand Definition:
What are the main core qualities that your Business should be associated with?
What is the main mission of your company?
What do your current customers and future customers think of your Business / Company?
What are the main features and benefits of your provided products / services on offer?
Some leading business brands have been added below for your perusal, each offer an interesting view on logo diversity and alternative branding:
- Net App
- Fox News
- Marriott International
- Office Providers
- Hyatt Hotels
- McKesson Healthcare
- EON Energy
- EA Games
- Resource Zone
- Central Index
- The Mirror Profile
- The Yell Profile
Most of the aforementioned brands have unique and innovative Logo and Corporate branding, which is integral in gaining market trust, awareness and identity. We will be publishing more Marketing News soon, detailing a more thorough examination of brand marketing.