Internet Marketing News

The latest online marketing news for 2016.

We will be compiling news from the Digital Marketing world as well as some of the latest Internet News and Trends here.

The latest News from the Guardian Internet Editorials can be viewed below:

  • Sat, 25 May 2019 06:00:34 +0000: ‘My flat was built in 2017 so why can't I get BT or Sky broadband?’ - Internet | The Guardian

    Jennifer Offord’s new-build does not allow her to sign up to internet and TV from major providers

    Water, gas, electricity and broadband are essential household utilities, but a large number of new homes are being built without the infrastructure for a decent broadband connection – or, in some cases, with no service at all.

    Jennifer Offord, 36, bought her new-build flat in Hackney, east London, in February 2018, four months after it had been completed, only to find out she was not able to sign up to any of the standard providers. “I had assumed it would be fine as I had never had a problem before, but when I moved in and asked the developer why I couldn’t sign up to Sky, I was told Openreach hadn’t been set up and I was ruled out of getting any of the affordable TV and internet packages that I wanted,” she says.

    Last year, one in five new homes were being built without access to superfast broadband, Thinkbroadband research found

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  • Fri, 24 May 2019 06:00:11 +0000: How the Amazon-Google-Uber effect sets inflation | Mohamed El-Erian - Internet | The Guardian

    Tech innovations have driven the drift down in prices – policymakers ignore such forces at their peril

    Debates about inflation in advanced economies have changed remarkably over the past decades. Setting aside (mis)measurement issues, concerns about debilitatingly high inflation and the excessive power of bond markets are long gone, and the worry now is that excessively low inflation may hinder growth.

    Moreover, while persistently subdued – and, on nearly $11tn (£8.7tn) of global bonds, negative – interest rates may be causing resource misallocations and undercutting long-term financial security for households, elevated asset prices have heightened the risk of future financial instability. Also, investors have become highly (and happily) dependent on central banks, when they should be prudently more fearful of them.

    Related: Trump's trade policy is a hot mess of conflicting goals – with few winners | Jeffrey Frankel

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  • Thu, 23 May 2019 07:00:35 +0000: Which devices play Audible audiobooks but can't surf the web? - Internet | The Guardian

    Amber wants her son to be able play Audible stories but does not want him to have internet access

    As a child I had a cassette tape player. I could choose the music and stories I wanted to listen to alone in my room without my parents worrying about me accessing the internet.

    My son loves listening to Audible stories on an old iPhone. I have blocked certain features but he keeps finding things to do that I haven’t blocked. I want a device that can download a lot of Audible stories so he can choose what to listen to, but without all the other temptations of an old phone or the risk of him going online. Amber

    This is the age of the internet, and the trend is for every device to be online all the time. This started with PCs and then smartphones, followed by TV sets, games consoles and digital video recorders. Now we’re getting connected cameras, fridges, doorbells and smart speakers, and the choice of products that can’t connect to the internet is rapidly diminishing.

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  • Thu, 23 May 2019 05:00:39 +0000: What happened when I met my Islamophobic troll - Internet | The Guardian

    In 2017, I started getting regular messages from an anonymous Twitter user telling me my religion was ‘evil’. Eventually I responded – and he agreed to meet face to face. By Hussein Kesvani

    In 2017, I started to receive messages from a Twitter user who called themself True Brit, telling me that my religion was “Satanic”, “barbaric” and “evil”. Bearing a profile image of the St George’s cross and a biography that simply read “Anti-Islam, stop Islamic immigration now”, True Brit often spammed me with pictures taken from anti-Muslim websites, blogs and Facebook groups. Sometimes they would be cartoons depicting the prophet Muhammad as a sexual deviant. Other times, I would be sent memes I had seen circulating in rightwing communities online, depicting groups of south Asian men who had been arrested for child sexual grooming, or alleged Syrian refugees who were, supposedly, secret members of Isis. One meme showed a man with a long beard, in battle camouflage, brandishing a pistol in one hand and holding the hand of a woman wearing niqab. In bold white writing below the image were the words “EUROPE IN 2020”.

    True Brit never said anything directly to me to begin with. I had seen social media profiles like this one, and much worse, for years. Like those accounts, True Brit had few followers – 65 in total. Their activity on Twitter predominantly consisted of retweets from rightwing news sites such as Breitbart and Fox News. They frequently posted videos of online celebrities who were popular on anti-Muslim forums and Facebook groups, including Milo Yiannopoulos, a rightwing “provocateur” who has referred to Islam as “the real rape culture”, and Paul Joseph Watson, a UK-based YouTuber and editor of the conspiracy-theory website, who produces weekly videos about the “dangers of Islam” in the west, with titles such as The Truth About Islamophobia and Dear Gays: The Left Betrayed You For Islam. True Brit was also a fan of the British rightwing commentator Katie Hopkins, who in 2015 likened Syrian refugees to cockroaches, and who until recently produced anti-Islam videos for Canadian far-right outlet The Rebel Media.

    Related: The dark history of Donald Trump's rightwing revolt | Timothy Shenk

    Related: Why we are addicted to conspiracy theories

    Related: One man’s (very polite) fight against media Islamophobia

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  • Wed, 22 May 2019 15:10:39 +0000: How far can a viral tweet get you? Be careful what you wish for - Internet | The Guardian

    Adam Koszary’s ‘absolute unit’ sheep led to a job at Tesla, but his new boss, Elon Musk, has had less social media success – with one missive landing him in court

    Twitter is a game with two objectives. The first is to scream your opinions at people who hold an identical set of opinions, in the mistaken belief that you are changing things. The second is to go viral. A viral tweet isn’t just a dopamine hit of validation, it can also lead to crucial exposure. Your work – nay, your entire personality – is suddenly seen by millions of people, and opportunity undoubtedly follows.

    Take Adam Koszary. Once, he was simply a programme manager and digital lead for the Museum of English Rural Life; tasked with trying to breathe life into an institution best known for its collections of walking sticks and wellington boots. But then, in April 2018, he called a big sheep an “absolute unit” in a tweet from the museum’s official account. It was retweeted 31,100 times. Three days later, Tesla chief Elon Musk changed his Twitter profile picture to the image of the sheep and, long story short, has now hired Koszary to run Tesla’s social media.

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