The latest online marketing news for 2016.
We will be compiling news from the Digital Marketing world as well as some of the latest Internet News and Trends here.
The latest News from the Guardian Internet Editorials can be viewed below:
- Thu, 21 Nov 2019 18:15:23 +0000: Deceit is at the heart of Tory election campaign | Letters - Internet | The Guardian
Readers including John Howarth MEP air their views after the Conservatives rebranded their official Twitter account as ‘factcheckUK’ during the televised leaders’ debate, while David Jordan, director of editorial policy and standards at the BBC, defends its record in calling out lies
The Conservative campaign headquarters press office Twitter account was renamed “factcheckUK” during Tuesday evening’s ITV broadcast in a cynical bid to deceive people (Report, 20 November). The popular term for this deception is “fake news”.
An abuse of this scale, whereby party propaganda is presented as fact, is a serious breach of both the spirit and letter of the law.Continue reading...
- Thu, 21 Nov 2019 18:13:56 +0000: Economic benefits of Labour plan to provide free broadband for all | Letters - Internet | The Guardian
The objection that the proposal is an election ‘giveaway’ should not be taken seriously, say 13 signatories including Ha-Joon Chang and Danny Dorling
We write to support the proposal from the Labour party for a public programme to provide rapid internet service to the entire population (Broadband ‘communism’? They said that about the NHS, Journal, 19 November). This project would have a high social and economic rate of return, especially at current borrowing rates.
Since it would be socially profitable, the objection that the proposal is an election “giveaway” should not be taken seriously – that is not an objection raised for other infrastructure projects such as airports and motorways.Continue reading...
- Thu, 21 Nov 2019 18:07:09 +0000: Iran's digital shutdown: other regimes 'will be watching closely' - Internet | The Guardian
Blackout is part of growing trend of governments shutting citizens off from the world
Access to the internet is gradually being restored in Iran after an unprecedented five-day shutdown that cut its population off from the rest of the world and suppressed news of the deadliest unrest since the country’s 1979 revolution.
The digital blackout that commenced last Friday is part of a growing trend of governments interfering with the internet to curb violent unrest, but also legitimate dissent.Continue reading...
- Thu, 21 Nov 2019 12:20:50 +0000: Tories set up 'Labour manifesto' website to attack Corbyn's plans - Internet | The Guardian
Stunt comes after party was criticised for branding Twitter account as factcheckUK
A website purporting to showcase Labour’s manifesto but which instead attacks the party’s policies has been set up by the Conservatives just days after the party faced criticism for misleading the public with a similar stunt.
The official Tory Twitter account posted a link to the website, which displays a picture of Jeremy Corbyn looking confused, using the URL “Labourmanifesto.co.uk”.Continue reading...
- Thu, 21 Nov 2019 06:00:48 +0000: How our home delivery habit reshaped the world - Internet | The Guardian
The great trick of online retail has been to get us to shop more and think less about how our purchases reach our homes. By Samanth Subramanian
A decade ago, the British department-store chain John Lewis built itself a long warehouse, painted in gradations of sky blue. The shed, as it is called in the industry, cost £100m and covered 650,000 sq ft. Windsor Castle could easily fit inside it. John Lewis named the shed Magna Park 1, after the site where it stands: a “logistics campus” of warehouses, roads, shipping containers and truck bays east of Milton Keynes. Magna Park 1 was intended to supply the company’s stores around southern England, but almost as soon as it was finished, John Lewis realised that it wasn’t enough. The pace of e-commerce was flying, and Magna Park 1 opened in the midst of a spell in which, between 2006 and 2016, the share of John Lewis deliveries going direct to customers rose 12-fold.
So John Lewis built Magna Park 2, measuring 675,000 sq ft. After that, the company realised it needed a new shed for Waitrose, its supermarket chain, where home deliveries were skyrocketing, too. “It became a bit of a standing joke,” said Philip Stanway, a regional director at Chetwoods, the architecture firm that designed and built all these facilities. “They used to come to meetings with their forecasts, and they’d say: ‘Screw this. This is the new forecast,’” Stanway said, making a scribbling motion in the manner of a John Lewis executive hastily updating the numbers. “We couldn’t build the buildings quick enough for them.”Continue reading...
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