Internet Marketing News 2021

The latest online marketing news

We will be compiling news from the Digital Marketing world as well as some of the latest Internet News and Trends here.

The latest News from the Guardian Internet Editorials can be viewed below:

  • Mon, 29 Nov 2021 15:11:46 +0000: Twitter chief executive Jack Dorsey set to step down, report says - Internet | The Guardian
    • Dorsey co-founded site in 2006 and posted world’s first tweet
    • Company not immediately available for comment

    Twitter co-founder Jack Dorsey is expected to step down from his executive role at the social media company, according to CNBC.

    Dorsey currently serves as chief executive officer of Twitter and Square, his digital payments company, and has faced pressure from Twitter stakeholders Elliott Management and billionaire investor Paul Singer to step down from one of those roles.

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  • Mon, 29 Nov 2021 12:00:00 +0000: Royal Ballet dancer to auction world’s first ballet NFTs - Internet | The Guardian

    Natalia Osipova hopes to ‘broaden appeal’ of ballet by selling unique digital copies of performances

    She is one of the world’s most acclaimed dancers, dazzling audiences with performances at the Bolshoi and the Royal Ballet. Now Natalia Osipova is fusing her centuries-old art form with the latest digital technology.

    Osipova, principal dancer at London’s Royal Ballet and has recently appeared as Giselle at the Royal Opera House, has created the world’s first non-fungible tokens (NFTs) for ballet that are being auctioned over the coming days.

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  • Sat, 27 Nov 2021 16:00:02 +0000: David Sleath: the man who builds warehouses for Amazon - Internet | The Guardian

    While other British developers put up shopping malls, Segro’s boss opted for storage. Now it’s soaring in the online shopping boom

    Forget shining skyscrapers, gleaming office blocks or swanky shopping centres; in commercial property, big sheds are where it’s at. Warehouses may not be sexy, but they’ve proved extremely lucrative in the surging world of e-commerce.

    Most consumers won’t have heard of Segro, but it will have touched their lives. Items they use every day may have passed through its warehouses: vast landmarks of an online boom that has made it Britain’s most valuable property company.

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  • Sat, 27 Nov 2021 07:00:51 +0000: Christmas shopping: check out the best ways to pay - Internet | The Guardian

    There’s a wide choice of options, from credit cards to buy now, pay later services such as Klarna

    Buying festive gifts used to be so simple but the march of technology, Covid and other factors have shaken things up and led to a dizzying array of payment options.

    Buy something on the fashion website Boohoo, for example, and you can choose from seven ways to check out: credit and debit cards, PayPal, Amazon Pay and four different “buy now, pay later” companies.

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  • Fri, 26 Nov 2021 11:00:27 +0000: ‘I am not gonna die on the internet for you!’: how game streaming went from dream job to a burnout nightmare - Internet | The Guardian

    Gamers are making millions by playing in front of audiences on platforms like Twitch. But when fame and money counts on you always being on, can you ever switch off?

    It is June 2018, and I am sitting at a table in a needlessly fancy restaurant in LA with a bunch of teenagers. Well, some of them must be over 21 as they are able to order alcohol, but most are sticking to Coke or sparkling water with their overpriced steaks. These are some of the up-and-coming stars of Twitch, the livestreaming platform that now broadcasts about 2bn hours per month from more than 9m channels, most of which involve people filming themselves and chatting while playing video games. Later, there will be a lavish party in a similarly extravagant club, where the streamers with the most views and subscribers will be treated like celebrities in the VIP area.

    And, well, they are celebrities. They have millions of followers. They are stopped in the street or at airports by people wanting a selfie and an autograph. Unlike pro gamers, whose job is to be good enough at video games to win tournaments, a streamer’s job is to be entertaining enough – while playing anything from first person shooters to racing games – to win fans. Back in 2018, streaming was already a huge deal; now, bolstered by the pandemic and an ever-growing audience that boosted Twitch’s viewership by 70% in 2020, it is even bigger. To draw a comparison that makes me feel about 4,000 years old, they are their generation’s rock stars.

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