Internet Marketing News

The latest online marketing news

We will be compiling news from the Digital Marketing world as well as some of the latest Internet News and Trends here.

The latest News from the Guardian Internet Editorials can be viewed below:

  • Sun, 11 Apr 2021 07:45:29 +0000: Another huge data breach, another stony silence from Facebook | Carole Cadwalladr - Internet | The Guardian

    The social media giant is still a law unto itself. Can anybody hold it to account?

    Half a billion Facebook users’ accounts stolen. Personal information compromised. Telephone numbers and birth dates drifting across the internet being used for God knows what. And for four days, from Facebook’s corporate headquarters, nothing but silence.

    If this sounds familiar, it’s because it is. This week saw reports of a massive new Facebook breach and everything about it, from Facebook’s denials of the words “data” and “breach” to its repeated refusal to answer journalists’ questions, has been uncannily reminiscent of the Cambridge Analytica scandal.

    Related: Behind Cambridge Analytica lay a bigger threat to our democracy: Facebook | Jennifer Cobbe

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  • Sat, 10 Apr 2021 23:05:19 +0000: Covid listener surge sees podcast firm’s results perking up - Internet | The Guardian

    Shares and revenues at UK-based Audioboom are soaring despite stiff competition from the world’s digital giants

    A year ago, podcast producer Audioboom was facing an uncertain future as management sought, ultimately unsuccessfully, to find a buyer to inject cash to expand the business. When the company gives its latest financial update this week, it will be telling a very different story: in the past 12 months its market value has more than tripled and a maiden profit is looming as Audioboom joins the ranks of the pandemic winners.

    Digital entertainment services from Netflix to Spotify have been supercharged by lockdown viewing and listening, and Audioboom has been no exception. It now draws 25 million listeners a month with content from partners ranging from Formula One to the former Bake Off presenter Sue Perkins.

    This month it launched Dark Air, a comedy series written by and starring Rainn Wilson from the US version of The Office

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  • Sat, 10 Apr 2021 20:00:16 +0000: Who will deal with your online presence when you die? How to create a ‘digital will’ - Internet | The Guardian

    Making a plan now can prevent identity theft, save records and stop friends getting painful pop-up reminders when you’re gone

    Two things are certain in life: death and the internet.

    With so many day-to-day functions, tasks and memories now taking place online, the question of what will become of your digital legacy – who will preserve, control or delete your accounts when you are gone – has become increasingly important.

    It's worth thinking about how to save digital content for people who might want to access it after your death

    Related: A room with a view: the Twitter account that spent a year staring into people’s homes

    Related: Athena Kugblenu: ‘The more you get cancelled, the more immune you are to it’

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  • Sat, 10 Apr 2021 07:00:01 +0000: The music streaming debate: what the artists, songwriters and industry insiders say - Internet | The Guardian

    The Guardian has talked to 25 figures from the music world ahead of publication of a parliamentary report

    Scores of music industry insiders including the artists Nile Rodgers, Nadine Shah and Ed O’Brien of Radiohead, as well as songwriters for stars such as Kylie Minogue, have hit out at an “archaic” streaming model that allows major labels to maximise their revenue while some musicians struggle to make minimum wage.

    Ahead of the release of a parliamentary report into the issue, notable figures from the industry have told the Guardian that music labels were perpetuating issues that need to be urgently addressed, including a system that still prioritises rights owners over artists.

    We need more of the money that comes in to find its way to the smaller artists, the major labels need to step up too

    The reality is that the major labels are still controlling it as if it were still a manufacturing industry and it isn’t anymore, they’re a marketing industry

    It would be great to see a cap on the percentage that these monoliths are able to retain in profit, but I can’t imagine that happening on a global scale

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  • Sat, 10 Apr 2021 06:00:59 +0000: TalkTalk customers hit out at ‘outrageous’ broadband price rise - Internet | The Guardian

    People who thought they were locked into fixed-rate contracts face increase of £24 a year

    TalkTalk has been accused of taking its customers for April fools after it said it would be raising bills for those who signed up to a fixed-price broadband contract.

    Customers are furious at what they say is the company’s “unscrupulous” behaviour after it quietly ripped up its price promise and announced a £24-a-year increase.

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