Internet Marketing News

The latest online marketing news for 2016.

We will be compiling news from the Digital Marketing world as well as some of the latest Internet News and Trends here.

The latest News from the Guardian Internet Editorials can be viewed below:

  • Mon, 19 Aug 2019 08:00:37 +0000: The weaponisation of information is mutating at alarming speed | Sophia Ignatidou - Internet | The Guardian
    As countries and companies line up to enter the disinformation business, privacy has to be reclaimed

    Communication has been weaponised, used to provoke, mislead and influence the public in numerous insidious ways. Disinformation was just the first stage of an evolving trend of using information to subvert democracy, confuse rival states, define the narrative and control public opinion. Using the large, unregulated, open environments that tech companies once promised would “empower” ordinary people, disinformation has spread rapidly across the globe. The power that tech companies offered us has become a priceless tool in propagandists’ hands, who were right in thinking that a confused, rapidly globalising world is more vulnerable to the malleable beast of disinformation than straightforward propaganda. Whatever we do, however many fact-checking initiatives we undertake, disinformation shows no sign of abating. It just mutates.

    While initially countries that were seasoned propagandists, such as Russia and North Korea, were identified as the main culprits, the list of states employing disinformation is growing. China is apparently using disinformation to portray Hong Kong protesters as proxies of nefarious western powers and violent rioters, potentially to prepare the ground for more violent intervention to suppress the movement. India has been the host of constant disinformation campaigns, either ahead of the most recent elections or during the current standoff with Pakistan over Kashmir. Lobbying and PR firms have now professionalised online disinformation, as the cases of Sir Lynton Crosby’s CTF Partners in the UK and the troll farms in the Philippines indicate.

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  • Sun, 18 Aug 2019 08:00:08 +0000: Martin Rees: ‘Climate change is a doddle compared with terraforming Mars’ - Internet | The Guardian

    The astronomer royal and risk specialist on cyber-attacks, pandemics, Brexit and life on Mars

    Martin Rees is a cosmologist and astrophysicist who has been the astronomer royal since 1995. He is also a co-founder of the Centre for the Study of Existential Risk, Cambridge. His most recent book, On the Future: Prospects for Humanity, is published by Princeton.

    After Boris Johnson’s recent announcement of an increase in the number of special visas for scientists, Sir Andre Geim accused him of taking scientists “for fools”. Did you feel patronised by the announcement?
    I wouldn’t put it that way. Anything that makes it easier to get visas is welcome but won’t remove the serious downsides of Brexit.

    I hope manned space flight will continue, but as a high-risk adventure bankrolled by private companies

    Related: Martin Rees: I've got no religious beliefs at all - interview

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  • Sun, 18 Aug 2019 06:00:07 +0000: Behind the Screen review – inside the social media sweatshops - Internet | The Guardian

    Sarah T Roberts’s vital new study demonstrates how online content moderation is a global industry that operates on the back of human exploitation

    “All human life is there” used to be the proudest boast of the (mercifully) defunct News of the World. Like everything else in that organ, it wasn’t true: the NoW specialised in randy vicars, chorus girls, Tory spankers, pools winners, C-list celebrities and other minority sports. But there is a medium to which the slogan definitely applies – it’s called the internet.

    The best metaphor for the net is to think of it as a mirror held up to human nature. All human life really is there. There’s no ideology, fetish, behaviour, obsession, perversion, eccentricity or fad that doesn’t find expression somewhere online. And while much of what we see reflected back to us is uplifting, banal, intriguing, harmless or fascinating, some of it is truly awful, for the simple reason that human nature is not only infinitely diverse but also sometimes unspeakably cruel.

    A key question is whether the moderation task is ultimately a futile, sisyphean one

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  • Sun, 18 Aug 2019 06:00:06 +0000: Tech giants despise politics? Hardly – they are in the thick of it and being called out | John Naughton - Internet | The Guardian
    Silicon Valley’s countercultural aura is gone now that Google develops AI for China and Palantir helps monitor immigration

    If there was one thing that united the founders of today’s tech giants in their early days it was contempt for politics, manifested as suspicion of government and a pathological aversion to regulation (not to mention paying taxes). In part, this was a product of their origins in the counterculture of the 1960s. But the aversion endured as the companies grew. One saw it, for example, in the US poet and cyberlibertarian John Perry Barlow’s 1996 Declaration of the Independence of Cyberspace. “Governments of the Industrial World,” it began, “I come from Cyberspace, the new home of Mind. On behalf of the future, I ask you of the past to leave us alone. You are not welcome among us. You have no sovereignty where we gather.”

    For many years, Silicon Valley companies didn’t even bother to have lobbyists in Washington. As late as 2015, Eric Schmidt, then the executive chairman of Google, was predicting that authoritarian governments would wither away in a comprehensively networked world, which made some of us wonder what exactly Dr Schmidt was smoking.

    Google’s bosses were running a secret project to build a search engine that would be acceptable to Xi Jinping and co. Eventually, it was scrapped

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  • Fri, 16 Aug 2019 16:00:18 +0000: Maths and tech specialists need Hippocratic oath, says academic - Internet | The Guardian

    Exclusive: Hannah Fry says ethical pledge needed in tech fields that will shape future

    Mathematicians, computer engineers and scientists in related fields should take a Hippocratic oath to protect the public from powerful new technologies under development in laboratories and tech firms, a leading researcher has said.

    The ethical pledge would commit scientists to think deeply about the possible applications of their work and compel them to pursue only those that, at the least, do no harm to society.

    Despite being invisible, maths has a dramatic impact on our lives

    Related: Google whistleblower launches project to keep tech ethical

    Related: To fix the problem of deepfakes we must treat the cause, not the symptoms | Matt Beard

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