Internet Marketing News

The latest online marketing news for 2016.

We will be compiling news from the Digital Marketing world as well as some of the latest Internet News and Trends here.

The latest News from the Guardian Internet Editorials can be viewed below:

  • Sun, 14 Jan 2018 19:00:34 +0000: Milkshake ​​duck announced as Macquarie Dictionary’s word of the year - Internet | The Guardian

    Racist milkshake drinking duck has come to define a particular thread of the internet’s collective fickleness

    Finally, justice for milkshake duck.

    The racist milkshake drinking duck which has come to define a particular thread of the internet’s collective fickleness was announced as the Macquarie Dictionary’s word of the year for 2017 on Monday.

    The whole internet loves Milkshake Duck, a lovely duck that drinks milkshakes! *5 seconds later* We regret to inform you the duck is racist

    Related: What is a milkshake duck? And why isn't it the word of the year?

    It's terrifying that I created a meme that will destroy me when I inevitably do a problematic tweet. Milkshake Duck is my sword of Damocles

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  • Sun, 14 Jan 2018 14:34:47 +0000: How Oxfam became the rising star of UK's online fashion industry - Internet | The Guardian

    Trade director hopes to double size of web operation after it reported 33% sales growth over Christmas

    It’s one of fashion’s best kept secrets, a website where you can buy luxury brands such as Burberry, Prada and Miu Miu as well as the best of the high street for a steal.

    Sales were up 33% at Christmas as shoppers bagged vintage and designer clothes for the party season but the company is not listed on the stock exchange like the web giant Asos and there is no chance of it ever being taken over. And if you look closely some of the clothes might seem familiar.

    Related: Burberry and Gucci help Oxfam to a winning online Christmas

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  • Sun, 14 Jan 2018 08:45:22 +0000: Inside Britain’s meme factory - Internet | The Guardian
    If you think things go viral on the internet by luck, think again: there’s an industry gaming the system and Manchester’s Social Chain is leading the way

    On a high wall in the corner of Social Chain’s Manchester office, with a look of serene exasperation, Jesus Christ looks down on the sea of millennials and Generation Zedders (or whatever the dominant term is for the under-20s this month) tapping out tweets and social media stories. The mural, which stretches across the width of the office, is a riff on Leonardo’s The Last Supper. The faces of the disciples at the table, however, are not dipped towards plates of food, but into glowing screens. There’s Luke, gawping at an Instagram story on his phone. There’s Judas, tittering into an iPad. Christ, meanwhile, stands at the centre of the table, flanked by his inattentive followers, shoulders shrugged, palms upturned in part vexation, part resignation.

    It’s a fitting mural for this three-year-old startup, not because of the implication that social media turns our gaze from higher thoughts, but because it is, to use a term often heard in Social Chain’s office, relatable. Who hasn’t, at one time or another, played the role of either Jesus and Judas at the dinner table, distracted by the buzzing of their Twitter or Facebook notifications, or silently fuming at a sibling’s unending fascination with the world inside their phone?

    When a pun I’ve written gets 5,000 retweets it has the same effect on your brain as when a standup plays an arena show

    Related: Dating revolutionised by big data and memes – tech podcast

    Related: Facebook and Twitter threatened with sanctions in UK 'fake news' inquiry

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  • Sun, 14 Jan 2018 07:00:20 +0000: The future of computer processing? Slow but safe | John Naughton - Internet | The Guardian
    The Meltdown and Spectre security flaws exposed the vulnerability of our networked world – and the only feasible fix will be at the expense of speed

    I ran into my favourite technophobe the other day. “I see,” he chortled, “that your tech industry (he holds me responsible for everything that is wrong with the modern world) is in meltdown!” The annoying thing is that he was partly right. What has happened is that two major security vulnerabilities – one of them has been christened “Meltdown”, the other “Spectre” – have been discovered in the Central Processing Unit (CPU) chips that power most of the computers in the world.

    A CPU is a device for performing billions of apparently trivial operations in sequences determined by whatever program is running: it fetches some data from memory, performs some operations on that data and then sends it back to memory; then fetches the next bit of data; and so on. Two decades ago some wizard had an idea for speeding up CPUs. Instead of waiting until the program told them which data to fetch next, why not try to anticipate what’s needed and pre-fetch it? That way, the processor would become faster and more efficient. This meant that – in a nice analogy dreamed up by Zeynep Tufekci, an academic who writes beautifully about this stuff – the CPU became like a super-attentive butler, “pouring that second glass of wine before you knew you were going to ask for it”.

    We have always known (though many still wilfully deny) that there is no such thing as a completely secure networked device

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  • Sat, 13 Jan 2018 16:00:02 +0000: Will AT&T’s call to drop Huawei end phone maker’s US hopes? - Internet | The Guardian
    Loss of the deal with the giant mobile carrier has put a huge obstacle in the way of the Chinese firm’s ambition of conquering the American market

    Amid the glitz and glamour of the CES consumer electronics show in Las Vegas last week, one piece of news struck a particularly sour note for Chinese phone-maker Huawei. Despite months of preparation, the giant US mobile carrier AT&T announced last Monday that it was pulling out of a deal to sell Huawei’s smartphones.

    The decision was taken as a result of political pressure on AT&T by American politicians, who had written to the telecoms regulator the Federal Communications Commission (FCC) – which must approve the sale of phones and other devices in the US – saying they had “long been concerned about Chinese espionage in general, and Huawei’s role in that espionage in particular”. Richard Yu, chief executive of Huawei’s consumer division, was obliged to go through the motions at CES of introducing his new Mate 10 phone, having seen planned marketing spending of $100m and assurances of no government interference turn to ashes.

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