The latest online marketing news for 2016.
We will be compiling news from the Digital Marketing world as well as some of the latest Internet News and Trends here.
The latest News from the Guardian Internet Editorials can be viewed below:
- Sun, 16 Dec 2018 07:00:36 +0000: Bleak midwinter for landlords as retailers demand rent cuts - Internet | The Guardian
The internet and tightened purse strings have hit stores, but indebted property owners are barely in a better position
There is an ugly fight going on on Britain’s high street’s for supremacy between the major retailers and their landlords. On one side are store chains that want to protect their sales margins, and on the other are landlords trying to maintain rental values.
Retailers have been on the losing side for some time, but a dramatic consumer spending slowdown seen over recent months could well strengthen their hand.Continue reading...
- Sun, 16 Dec 2018 06:59:33 +0000: If tech experts worry about artificial intelligence, shouldn’t you as well? | John Naughton - Internet | The Guardian
A recent study of 1,000 leaders in the technology sector found more fear than hope about the continuing growth of AI
Fifty years ago last Sunday, a computer engineer named Douglas Engelbart gave a live demonstration in San Francisco that changed the computer industry and, indirectly, the world. In the auditorium, several hundred entranced geeks watched as he used something called a “mouse” and a special keypad to manipulate structured documents and showed how people in different physical locations could work collaboratively on shared files, online.
It was, said Steven Levy, a tech historian who was present, “the mother of all demos”. “As windows open and shut and their contents reshuffled,” he wrote, “the audience stared into the maw of cyberspace. Engelbart, with a no-hands mic, talked them through, a calm voice from Mission Control as the truly final frontier whizzed before their eyes.” That 1968 demo inspired a huge new industry based on networked personal computers using graphical interfaces, in other words, the stuff we use today.Continue reading...
- Sat, 15 Dec 2018 07:00:07 +0000: Will you lose out if you back a venture on Kickstarter? - Internet | The Guardian
After complaints about a project called Zen Blanket, we look at the pros and cons of crowdfunding
It is described as a hi-tech blanket that will give you “the best sleep ever” and reduce your stress levels, though at about £195 ($249) a pop it is certainly not cheap. The Zen Blanket was promoted on the crowdfunding websites Kickstarter and Indiegogo, prompting thousands of people to sink money into the venture – but some are now crying foul, demanding their money back and discussing class action lawsuits.
One of those who is definitely not feeling zen is Don Dennis from Scotland. He pledged £118 to the project, in return for which he would be sent one of the blankets (£195 is the usual price, but early-bird backers received a discount).Continue reading...
- Sat, 15 Dec 2018 00:10:25 +0000: Facebook's privacy problems: a roundup - Internet | The Guardian
The social media giant’s troubles have led to lawsuits, House of Commons hearings and several apologies
Facebook disclosed on Friday that a bug may have affected up to 6.8 million users, allowing app developers to see photos that users had uploaded but never posted – but this was hardly the first mea culpa the social media giant has had to send out regarding data and security as of late.
A whistleblower came forward in March to reveal that Cambridge Analytica improperly harvested the personal Facebook data of 50 million people in order to profile and target users for political advertisements. After five days of silence, Mark Zuckerberg apologised for his company’s “mistakes”.
A bug in June caused a glitch that publicly published the posts of 14 million users that were intended to be private. Erin Egan, Facebook’s chief privacy officer, apologised for the “mistake” and said the company had since fixed the glitch.
Hackers were able to access and steal personal information in nearly half of the 30m accounts affected in a September security breach. The company initially believed that 50 million users were affected in an attack that gave the hackers control of accounts.
Mark Zuckerberg faced accusations in a lawsuit filed by the software firm Six4Three in May that he “weaponised” the ability to access user data. The company has rejected all such claims and has repeatedly made motions to have the case dismissed.
It was this same lawsuit that led to a cache of internal communications coming out after the UK parliament obtained the documents in an extraordinary move to hold Facebook and Zuckerberg accountable. The documents were under seal by a California court, and Facebook’s attorneys and the judge in the case have both criticised Six4Three’s legal team for turning over the confidential papers.
These documents revealed that Facebook staff did discuss selling access to user data to advertisers in 2012 before deciding to restrict such access two years later.
The documents also led to Facebook finally agreeing to a hearing in front of the House of Commons, which took place in November. Facebook sent a representative, the former Liberal Democrat MP Richard Allan. During hours of questioning, it was revealed that an engineer had warned the company in 2014 that users apparently based in Russia were collecting large amounts of data each day. A company spokesperson later commented that the matter was properly investigated and deemed not a data breach.
In March, users realised that the company had collected text messages and phone call records through smartphone apps without their consent. Facebook immediately issued a “fact check” claiming “people have to expressly agree to use this feature” and “uploading this information has always been opt-in only”. But the “fact check” did not acknowledge that some previous notification screens did not warn users that call and text history would be uploaded.
This has since led to a class-action lawsuit alleging that, in doing this, Facebook “presents several wrongs, including a consumer bait-and-switch, an invasion of privacy, wrongful monitoring of minors and potential attacks on privileged communications”. Facebook has said it asks for users’ permission to enable the feature that gives access to call logs.
Facebook said it stopped giving third-party app developers access to user data in 2015. But the Wall Street Journal reported in June that the social network continued to share users’ data with third-party developers even after the date that executives claimed the practice would stop. Facebook officials confirmed this report.Continue reading...
- Fri, 14 Dec 2018 11:38:23 +0000: Nine jobs George: Osborne adds new role at venture capital firm - Internet | The Guardian
Ex-UK chancellor and austerity architect adds job as adviser to brother’s tech fund to portfolio
George Osborne has added a ninth job to his already bulging portfolio, joining his brother’s Silicon Valley venture capital fund.
The former chancellor and current editor of London’s Evening Standard newspaper has been appointed as an adviser to 9Yards Capital.Continue reading...
The latest Marketing Magazine News can be viewed here:
- Fri, 14 Dec 2018 16:10:20 +0000: Christmas ads 'fall short' on LGBT+ representation - Campaign UK More Latest RSS Feed
John Lewis and Tesco among those criticised, while eBay was praised.
- Fri, 14 Dec 2018 15:52:38 +0000: Audi's Benjamin Braun set to join Samsung as top European marketer - Campaign UK More Latest RSS Feed
Braun will leave car-maker in first quarter of 2019.
- Fri, 14 Dec 2018 14:23:38 +0000: British Olympic Association marketing chief to join Laureus - Campaign UK More Latest RSS Feed
- Fri, 14 Dec 2018 12:34:23 +0000: Consumers want internet to 'forget' best data used in ad targeting - Campaign UK More Latest RSS Feed
Users want the internet to 'forget' their phone number, income and address.
- Fri, 14 Dec 2018 10:23:15 +0000: KP backs charity with Christmas jumper adorned with packs of nuts - Campaign UK More Latest RSS Feed
Festive garment can be won in a Facebook competition.