The latest online marketing news for 2016.
We will be compiling news from the Digital Marketing world as well as some of the latest Internet News and Trends here.
The latest News from the Guardian Internet Editorials can be viewed below:
- Mon, 23 Oct 2017 22:35:48 +0000: NBN blame game continues as Kevin Rudd weighs in – politics live - Internet | The Guardian
The Turnbull government defends broadband changes, blaming Labor for ‘train wreck’, while estimates hearings continue. Follow all the day’s events
The department of energy fronted the environment committee in estimates overnight.
It looks like quite a few questions about the National Energy Guarantee were taken on notice. Penny Wong had a go confirming the price savings the government has been touting ($110/$115 as an average sometime between 2020 and 2030) but those were taken on notice as well.
There is no paperwork about how this and analysis or modelling sections of the Department with responsibility for carbon emissions and energy provision said they had no analysis about whether this policy was workable and how it would operate. We’ve also had confirmed from a range of agencies over the last day, statutory responsibilities, but the first they knew about the Prime Minister’s announcement was on TV. The climate change has Parliamentary statutory responsibility for policy in this area for climate change and energy and they were not consulted. And ARENA, the renewable energy agency, again, wasn’t consulted at all about this policy. We’ve also had evidence confirmed from the Department of Energy about what everyone understands from this policy, that Malcolm Turnbull seeks to hide from his own coalition party room and that is that if this policy goes through, it will inevitably set a price on carbon. It will inevitably lead to the market pricing the emissions reduction obligations that are set out in this policy which isa price on carbon.
Can I also respond to the tired old beat up on the front page of The Australian. The Australian presents this story as somehow new. If the reporter had done his research he would have discovered that News Ltd tried to kick this story along back in February to another one of its newspapers in Queensland. The problem with the story is that it reflects modelling of a policy that no-one has ever supported. There have been lots of different electricity policies over the last year and Malcolm Turnbull is up to his third in one year. The policy on the front page of the Australian as far as I am aware does not reflect a policy that anyone has been advocating in this energy debate.The big difference between Labor’s policies and the government’s for that matter in the modelling on the front page of the Australian is the modelling assumes that the policy would be internationally linked and would start with a carbon price of $69 per tonne of carbon in 2020. ...Malcolm Turnbull is proposing a similar price but I can tell you the Labor Party isn’t. If the Australian was interested in modelling about the emissions intensity scheme idea the government was advocating until December, the energy markets commission, the CSI our row and others have model that scheme, the sort of scheme that Labor and the government was advocating in 2016 and shown that an emissions intensity scheme which operates in a closed market, not internationally linked, without that sort of carbon price that the Australian is talking about, that would lead to power prices being up to $15 billion lower over the course of the next decade.
The rumours George Brandis will be moving on to an overseas post sometime towards the end of the year, (when Malcolm Turnbull is expected to reshuffle his cabinet, with Christian Porter moving to AG and Mathias Cormann as Senate leader the strongest of the reshuffle rumours) will not go away. New Zealand is one of the more recent suggestions. For the record, Brandis has repeatedly denied he is going anywhere.
But why is this relevant? Well, because he is fronting estimates this morning. And it may be one of the last opportunities we have to witness one of the best sideshows parliament has to offer Penny Wong v George Brandis. If you get a chance, I recommend you tune in. I’ll try to keep you as updated as I can.
As we come to the end of this horrible marriage equality survey process, Q&A took a look at the debate. Magda Szubanski was the only LGBTI representative on a panel examining LGBTI rights. After sitting through a program (and not only holding her own, demolishing the no arguments and eloquently pointing out the hypocrisies contained within them) hearing people making judgement about herself, her loved ones and the LGBTI community, Szubanski returned with this:
I’m not a religious authority. I’m less of an atheist than people would think. 74.9% of people in Australia get married outside the church. I accept that the church will never marry me. That grieves me in ways you will never know. I’m the one in my family when I buried my parents I organised every detail of the masses, I wrote the orders of service, I put the pall over my mother’s coffin. Now I accept the Catholic church will never marry me but you won’t even let me marry outside the church. Why is it your right to determine – fair enough, in your domain, you do what you like. We live in a live and let live society. I don’t want to tell anyone else what to do. Why should you have the right to tell me or any other person, straight or gay, what they do in the civil domain? That’s not your domain.”
Mitch Fifield was on Today explaining why the NBN back and forth was not a blame game, because it was Labor’s fault.
“It’s not a matter of playing the blame game, what we inherited from Labor was essentially a failed project.
Kevin Rudd returned to the Sunrise couch this morning. Other than giving brief descriptions of former colleagues and rivals (Mark Latham: slightly mad, Julia Gillard: doing well, Joe Hockey: good bloke) he also spoke about how he thought he handled the pressure of politics:
It honestly depends on the day. The thing I would say to bear in mind is that within six months of taking over we have the avalanche of the GFC, the global financial crisis. To put it in these terms we did two jobs at once. We got elected six months also before with a mandate for change in 40 or 50 different areas, chugging our way through that, I took my word to the Australian people seriously and then the tidal wave GFC comes. It was like you had that job, 12 hours a day, then the rest of it. The honest answer is many of us did not sleep much. Tough time.”
What I would say to that is, who do you work most closely with? Your own staff. When I came back as prime minister, my own staff came back with me, people who worked for me for years. When people knife you in the back, which is what happened, they will invent their own narratives and say he was a nasty person to me, he didn’t smile at me in the lift one morning. Well, grow up.”
Scott Morrison has also been out selling his new plan to boost the nation’s productivity.
Katharine Murphy had this report:
And that looks at the big pressures on the budget over, you know, the next 50 years, and the things that drive living standards, boost more and better-paid jobs, really falls to productivity and I believed it was time that we had a close look at the things that would drive that. Now, as I said in my previous answer, the traditional areas where we’ve seen productivity growth lift in the past, they remain relevant and they – tax cuts remain vital to boosting wages because we know that the more capital there is invested per worker, then we know the better wages that are paid. I mean that’s the clear analysis from Treasury and the data that is available to us. It’s all of the above. Look,the Coalition has always been supporting health and education. It has always been part of our budgets and what we’ve always said is it’s not just about how much money you spend. The commission has said it’s how you spend it.
As we said, it’s the prime minister’s birthday (63rd we believed). I predict there will be some FM radio interviews on the horizon. It’s one way to guarantee a softer landing.
He started the day with a walk.
It’s day two of estimates and the House of Representatives’ second sitting week.
It’s also the prime minister’s birthday. And what a day it is shaping up to be. Mike Bowers was up and about early and snapped the birthday boy on his morning walk. But that may be the only bit of peace he’ll get all day.Continue reading...
- Mon, 23 Oct 2017 18:56:36 +0000: Stephen Hawking's expanding universes thesis breaks the internet - Internet | The Guardian
Demand for 1966 PhD work, made freely available for the first time, crashes Cambridge’s repository website
Stephen Hawking’s 1966 doctoral thesis has broken the internet after becoming available to the general public for the first time.
Demand for the thesis, entitled Properties of Expanding Universes, was so great on Monday that it caused Cambridge University’s repository site to go down. The site was still inaccessible at 7.30pm on Monday.
Stephen Hawking's PhD thesis is available for free now! Only problem is that the download site is down from increased demand.Continue reading...
- Mon, 23 Oct 2017 09:00:13 +0000: Kaspersky: security firm tries to win back trust after Russian spying scandal - Internet | The Guardian
New transparency initiative aims to open up software and security practices to independent auditors to prove firm’s antivirus program is safe
Cybersecurity firm Kaspersky Lab has launched a “global transparency initiative” in an attempt to win back trust and prove it is safe to use after allegations of Russian spying.
The initiative will begin with an independent review of Kaspersky’s source code, an independent assessment of its own security practices, and the creation of new data protection controls for its handling of secure data, also independently overseen.Continue reading...
- Mon, 23 Oct 2017 02:52:17 +0000: NBN a mistake, says Turnbull, blaming Labor for 'calamitous train wreck' - Internet | The Guardian
Prime minister responds to NBN Co chief’s concerns the network may never pay its way, due to competition from 4G network
Malcolm Turnbull has labelled the national broadband network a mistake and blamed Labor for leaving the Coalition a “calamitous train wreck” of a project while responding to concerns from the NBN Co chief executive that it may not pay its own way.
Bill Morrow has suggested that competing technologies may hamper the commercial viability of the NBN in the lead-up to an ABC Four Corners investigation, airing Monday night, into the digital divide between premises that get faster fibre-to-the-premises rather than fibre-to-the-node connections.Continue reading...
- Sun, 22 Oct 2017 09:00:01 +0000: Tim O’Reilly: ‘Generosity is the thing that is at the beginning of prosperity’ - Internet | The Guardian
The tech pioneer, CEO of publishing company O’Reilly Media, says his industry will fail unless the web giants start putting consumers ahead of shareholders
Tim O’Reilly believes we need to have a reset. This means more coming from him than it does from most people. The 63-year-old CEO, born in Ireland and raised in San Francisco, is one of the most influential pioneers and thinkers of the internet age. His publishing company, O’Reilly Media, began producing computer manuals in the late 1970s and he has been early to spot many influential tech trends ever since: open-source software, web 2.0, wifi, the maker movement and big data among them.
His new book, WTF: What’s the Future and Why It’s Up to Us, looks at work and how jobs will change in a world shaped by technology. It is sometimes hard not to be pessimistic about what’s coming over the hill, but he is convinced that our destiny remains in human hands.
Generosity is the thing that is at the beginning of prosperity, not at the endContinue reading...
The latest Marketing Magazine News can be viewed here:
- Mon, 23 Oct 2017 16:16:21 +0000: MCM Comic Con acquired by ReedPop - Campaign UK More Latest RSS Feed
MCM Comic Con has been acquired by ReedPop, the US-based division of Reed Exhibitions.
- Mon, 23 Oct 2017 14:10:35 +0000: Channel 4 marketing chief: Justin, diversity is a solution not a problem - Campaign UK More Latest RSS Feed
M&C Saatchi's chief creative officer Justin Tindall has apologised for his comments on diversity but Channel 4's chief marketing & communications officer is not convinced.
- Mon, 23 Oct 2017 13:04:29 +0000: Media experts need to empower advertisers to do it for themselves - Campaign UK More Latest RSS Feed
It's about being a consultant, not an enforcer, writes Oliver Media's managing director.
- Mon, 23 Oct 2017 12:19:30 +0000: Oxfam's Halloween pop-up returns to Shoreditch - Campaign UK More Latest RSS Feed
Oxfam is setting up a Halloween pop-up store with one-off costume pieces once again at Boxpark.
- Mon, 23 Oct 2017 10:08:20 +0000: Call of Duty aims to please by putting loyal gamers at the heart of its ad - Campaign UK More Latest RSS Feed
Social video experts at Unruly review "Reassemble!", the latest for the the new Call of Duty video game.