The latest online marketing news for 2016.
We will be compiling news from the Digital Marketing world as well as some of the latest Internet News and Trends here.
The latest News from the Guardian Internet Editorials can be viewed below:
- Mon, 16 Jul 2018 17:33:10 +0000: The Guardian view on Elon Musk: a billionaire in need of humility | Editorial - Internet | The Guardian
Attacking a British diver involved in the Thai cave rescue was ridiculous. He should concentrate on fixing his business
Elon Musk is 47 years old and terrified by artificial intelligence. The Silicon Valley billionaire thinks we’re living in a version of The Matrix. Maybe that is why he is building “ultra high bandwidth brain-machine interfaces to connect humans and computers”. He wants to colonise Mars. Mr Musk made his money from the online payment company PayPal. Since then he has made big bets on electric cars and space travel. He appears to be living proof that if speaking truth to power is difficult, speaking truth to money is much, much harder.
Last week Mr Musk turned up in Thailand with a miniature submarine which he thought could help rescue a dozen boys from a flooded underground cave complex. The international dive team, headed by the Thai navy, went in without the submersible craft because it was considered impractical by the authorities. Mr Musk might have felt sore that his commendable effort to help was rejected. He should have got over it as the divers, sans the Musk machine, brought the boys back alive. However, when a British diver who found the boys criticised Mr Musk for a “PR stunt”, the billionaire made an allegation of paedophilia against him in a tweet that he later deleted. The diver says he is “astonished and very angry” about the baseless claim and is considering legal action. This is a ridiculous state of affairs that Mr Musk’s thin skin is to blame for. He ought to hire a PR firm to run his Twitter account. He has enough money to do so. One suspects that Mr Musk, like President Donald Trump, whom he once advised, likes social media because it allows him to attack critics and maybe to divert attention from perhaps more substantive issues facing his businesses. In recent months there have been reports about delays in the production of supposedly game-changing, affordable electric cars; a deadly crash involving his luxury cars; and questions about whether his firm – Tesla – could pay its debts. He took to Twitter with an ill-tempered, and at times bizarre, rant about journalism. There have also been spats with unions in his factories and with sceptical Wall Street analysts who he said were asking “boring bonehead questions”.Continue reading...
- Mon, 16 Jul 2018 08:00:31 +0000: Is it possible to turn online aggression into a frank debate? - Internet | The Guardian
While trolls and idiots are best ignored, there can be value in seeking to genuinely understand those who disagree with us
What is the difference between frank debate, bullying, abuse and a pile-on, and what are the appropriate responses to each?
Let’s start with Mary Beard, who has responded very differently to very different types of online provocation in ways that feel to me to be vaguely instructive. I am a big fan of the Cambridge historian, who for a while there was the poster child for how to deal with online abuse, famously shaming the trolls by trying to connect with them and, in one instance, messaging the teenager who had sent her sexually explicit abuse with kindness and an offer of lunch. Eventually, she reduced him – and others – to pathetic, blubbing balls of apology.Continue reading...
- Mon, 16 Jul 2018 05:01:28 +0000: UK in strong position to be leader in crypto economy, report says - Internet | The Guardian
Britain has required resources to be global hub for blockchain technology, analysts say
The UK is well-placed to become a leader in blockchain technologies and the crypto economy, according to a new report.
Britain has all the required resources, as well as industrial and governmental will, to become a global hub for the technology by 2022, according to analysis by the Big Innovation Centre, DAG Global and Deep Knowledge Analytics.Continue reading...
- Sat, 14 Jul 2018 05:00:32 +0000: Modern life is rubbish, but internet friendships are good - Internet | The Guardian
Before I even booked my ticket for my holiday, I’d contacted an internet stranger-friend to inform them of my plans
In the days when the internet was young, the people you met online were, fundamentally, Not To Be Trusted. Internet illiteracy – not to be confused with illiterate people on the internet – was rife: an era in which people really did believe chatrooms were filled with catfishing axe murderers. The prevailing wisdom was that you had to be a special kind of foolish willingly to meet with those would-be killers in the flesh.
I remember meeting a bunch of Women From The Internet for the first time, after years of speaking online. A good degree of terror gave way to the realisation that we were all delightful. Our expectations are different now, even though the risk of homicide by internet stranger feels oddly higher.Continue reading...
- Fri, 13 Jul 2018 15:20:32 +0000: Twitter axes locked or suspended accounts from follower counts - Internet | The Guardian
Some of most popular users appear to lose millions of followers after crackdown
Egos have been bruised on Twitter after the social network initiated a change to how it tracks followers that saw some of the most popular users lose millions from their count.
Following the change on Friday, which removes from the count accounts that have been suspended or locked by Twitter for abuse, some of the most popular users had hundreds of thousands, or millions, fewer followers than they had a day before.
What the heckfire? 400,000 followers expunged! At a stroke? Nearly half a million of my devoted adherents were BOTS? It explains so much. At least I can now relax in the knowledge that we scattered lonely survivors are the finest and fairest. We’ve lost the maniacs and trolls.Continue reading...
The latest Marketing Magazine News can be viewed here:
- Mon, 16 Jul 2018 13:12:07 +0000: Why Solace Women's Aid got #StopItComingHome trending in the World Cup - Campaign UK More Latest RSS Feed
How a social media campaign successfully rose awareness of domestic violence over the World Cup.
- Mon, 16 Jul 2018 13:11:24 +0000: Former Saatchis chairman Alan Bishop takes helm at Creative Industries Federation - Campaign UK More Latest RSS Feed
Former Saatchi & Saatchi global chairman Alan Bishop is today taking over the leadership of the lobby group Creative Industries Federation from its founding chief executive John Kampfner.
- Mon, 16 Jul 2018 12:45:07 +0000: Weber Shandwick buys London agency co-founded by comedian and social star David Schneider - Campaign UK More Latest RSS Feed
Weber Shandwick has acquired That Lot, the London-based social creative agency co-founded by British comedian, actor, writer and director David Schneider.
- Mon, 16 Jul 2018 10:57:42 +0000: Behind the Havas pen that lets you tune in on the sly - Campaign UK More Latest RSS Feed
The World Cup may be over so it's now safe for Havas to reveal the secret piece of tech it created that allowed football fans to listen to the tournament in meetings and at work without their colleagues ever knowing.
- Mon, 16 Jul 2018 10:07:37 +0000: TfL dangles £500,000 prize for ads reflecting female diversity - Campaign UK More Latest RSS Feed
One brand could win £500,000 of free media space on Transport for London's tube, rail and bus network in early 2019 as first prize in a new competition for ads that represent the diversity of London's female population.