Internet Marketing News

The latest online marketing news for 2016.

We will be compiling news from the Digital Marketing world as well as some of the latest Internet News and Trends here.

The latest News from the Guardian Internet Editorials can be viewed below:

  • Wed, 02 Dec 2020 09:00:24 +0000: What the BBC can learn from its journalists' use of Twitter | Tom Mills - Internet | The Guardian

    In the first quantitative study of 90 BBC journalists on the platform, we examined to whom reporters pay most attention

    British journalism has never been held in high esteem by the public, though the BBC and other broadcasters have always been more trusted than the tabloids, and for good reason. In recent years, however, levels of trust in the BBC have fallen across the political spectrum, and particularly on the left. The Reuters Institute, shows the percentage of those identifying with the left who mostly trust the BBC dropped from 75% in 2019 to 60% in 2020.

    In the BBC’s annual plan last year it acknowledged that its reputation for impartiality had been weakened, and said that new editorial guidelines were being developed to try to restore trust. Alongside these new rules on impartiality, which were published in October, is new guidance on the use of social media, which has been a particular focus of recent debates around BBC bias.

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  • Tue, 01 Dec 2020 11:28:24 +0000: Amazon workers are fighting for their rights. This holiday season, think of them | David Adler and James Schneider - Internet | The Guardian

    The pandemic has made Jeff Bezos inconceivably rich – yet his workers are laboring long hours at the frontline of pandemic

    In the early hours of 27 November – as shoppers around the world woke up to a frenzy of Black Friday bargains – workers at Amazon’s fulfillment center in Poznań, Poland, went on strike. Since March, CEO Jeff Bezos has seen his personal wealth soar: in a single day this July, Bezos made more than $10bn, the largest jump in individual wealth in human history. Meanwhile, Amazon workers have been forced to work long hours in precarious conditions at the frontline of the pandemic, with almost no increase in pay. “We keep the world running,” said the workers at Poznań, “so we deserve much more!”

    The headline demand of Friday’s action at Poznań was to “Make Amazon Pay”. Alongside garment workers in Bangladesh, hawkers in India and climate activists in the United States, a coalition is forming across the planet to demand justice from Amazon for its abuse of workers, the environment and democratic institutions. “Amazon takes too much and gives back too little,” the coalition writes in its common demands.

    Concealment at scale is the secret to Amazon’s success

    David Adler is a political economist and general coordinator of the Progressive International

    James Schneider is a socialist organiser, communications director for Progressive International and former press secretary for Jeremy Corbyn and the UK Labour party

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  • Tue, 01 Dec 2020 06:00:17 +0000: National Theatre launches pay-for-plays streaming service - Internet | The Guardian

    Service will cost £9.98 a month or £5.99-£7.99 a play and will add much-needed revenue

    Helen Mirren in Phèdre, Adrian Lester in Othello and Billie Piper in Yerma are to be made available for people to watch at home as part of a new pay-for-plays streaming service from the National Theatre.

    The National Theatre at Home platform, launched on Tuesday, follows the success of it streaming filmed plays on Thursday nights over the summer. The 16 productions resulted in 15m views in 173 countries.

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  • Mon, 30 Nov 2020 14:38:10 +0000: Guy Garvey says music fans should pay more for streaming services - Internet | The Guardian

    Elbow frontman says system is not sustainable and bands are struggling to sustain careers

    Music fans have to be prepared to pay more for the songs they love in the streaming age, according to Elbow’s Guy Garvey, who says the next generation of bands are being lost because they cannot sustain careers in the current climate.

    Garvey, who gave evidence last week to a Department for Digital, Culture, Media and Sport inquiry into the impact of streaming, told the Guardian he believed services such as Spotify and Apple Music were not charging enough.

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  • Sun, 29 Nov 2020 18:25:34 +0000: The Guardian view on Arcadia and a retail emergency: where's the plan? | Editorial - Internet | The Guardian

    Philip Green’s fashion empire is the latest on the brink of collapse. The government must address the crisis for bricks-and-mortar stores

    Arcadia is a figurative region of rural contentment. Perhaps no other business has been so inappropriately named as Arcadia Group, which owns Topshop, Burton and Wallis. This week it is likely to enter administration, offering a cautionary tale. Sir Philip Green, Arcadia’s driving force, used cost-cutting to boost profits. Financial engineering saw a £1.2bn tax-free dividend paid to the Green family in 2005. But there was little innovation. Arcadia lost ground to high street and online rivals. Sir Philip became embroiled in unseemly rows with the pensions watchdog over Arcadia’s retirement fund and his behaviour towards employees. More than 13,000 jobs could go in the biggest retail collapse of the pandemic so far.

    The demise of Arcadia threatens to sink a rescue deal for a struggling Debenhams. These two occupy 600 stores and employ about 27,000 people – more than the fishing industry that the prime minister wants to protect. Yet there’s no rescue planned for the high street. Familiar names such as Monsoon, Accessorize, Laura Ashley, Oasis and Warehouse have gone under this year. Analysts say almost a quarter of a million people will lose their jobs as 20,000 stores close, with women disproportionately affected. This will be a bleak Christmas for many families. Though the high street giants must take their share of the blame, it is an emergency that the government needs to address. City and town centres rely on shops for a sense of place. Retail is a vital source of work in every community, providing one in eight jobs and accounting for more than a tenth of Britain’s economic output, according to a 2018 TUC report.

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