The latest online marketing news for 2016.
We will be compiling news from the Digital Marketing world as well as some of the latest Internet News and Trends here.
The latest News from the Guardian Internet Editorials can be viewed below:
- Fri, 23 Mar 2018 18:54:44 +0000: Rise of digital politics: why UK parties spend big on Facebook - Internet | The Guardian
Online advertising is an effective way to get messages across, but the strategy must be smart
Figures released this week by the Electoral Commission are the simplest way to demonstrate the growing influence of Facebook on British politics. Political parties nationally spent about £1.3m on Facebook during the 2015 general election campaign; two years later the figure soared to £3.2m.
In each election it was the Conservatives that spent the most, with decidedly mixed results. For David Cameron’s successful re-election in 2015, the party spent £1.2m; that rose to £2.1m in 2017, but it was far less help to Theresa May.Continue reading...
- Fri, 23 Mar 2018 09:54:33 +0000: Steve Bannon: Facebook controls your life – video - Internet | The Guardian
Steve Bannon has distanced himself from Cambridge Analytica and said Facebook controls people's lives through algorithms. The former White House chief strategist was speaking at the FT Future of News conference in New York. It was his first public appearance since the Observer and the Guardian revealed that the personal data of about 50 million people in the US had been harvested and improperly shared with Cambridge AnalyticaContinue reading...
- Thu, 22 Mar 2018 20:30:14 +0000: What I learned when naked pictures of me were leaked online | Sophia Ankel - Internet | The Guardian
When I sent intimate photos to a boyfriend, I never imagined the fallout. Sadly, my experience is increasingly common
• This article has won the 2018 Hugo Young Award, which champions political opinion writing among UK postgraduate journalism students
Three years ago, nude pictures of me made the rounds online. There were two and they had been taken in my bathroom several months earlier. One showed my stomach and my bare chest and the other was a long mirror shot of me topless, with my face on full display. I was even smiling – a gesture made for the eyes of my then long-distance boyfriend, to whom I had sent them via Facebook.
When you’re a teenager, it’s common to hear stories about other girls discovering their naked pictures on porn sites or in the possession of easily aroused adolescent boys. But you never think it could happen to you. After all, you’re just one out of millions. Surely the chances of something leaking are very small?
I was told to get over it, that it could have been worseContinue reading...
- Thu, 22 Mar 2018 15:49:09 +0000: 'Tech CEOs are like cult leaders' – the artists taking on Facebook and big data - Internet | The Guardian
Langlands and Bell are celebrating their 40th year together – by taking an uncompromising look at Silicon Valley’s utopian promises
By a remarkable coincidence, on Wednesday, right as Mark Zuckerberg finally addressed the unfolding Facebook data-breach scandal, British artists Ben Langlands and Nikki Bell opened their new exhibition about the unchecked power Facebook and the other big tech companies wield.
Internet Giants: Masters of the Universe, at Birmingham’s Ikon Gallery until 10 June, marks the 40th year of collaboration between Langlands and Bell. It is an arresting ensemble of installations and animations, prints and architectural models.Continue reading...
- Wed, 21 Mar 2018 17:41:59 +0000: Ambridge Analytica: the spoof account that’s combine-harvesting data - Internet | The Guardian
The Twitter account is home to ‘big farmer’ jokes and Archers-inspired gags. Just don’t confuse it with Cambridge Analytica – or Oxford Analytica, for that matter
Name: Ambridge Analytica.
Age: Fifteen minutes of fame.Continue reading...
The latest Marketing Magazine News can be viewed here:
- Fri, 23 Mar 2018 16:01:04 +0000: Suzuki ends Ant and Dec Saturday Night Takeaway ads on ITV - Campaign UK More Latest RSS Feed
Suzuki has terminated its TV advertising campaign with Ant and Dec after ITV's Saturday Night Takeaway co-presenter Ant McPartlin was charged with drink-driving.
- Fri, 23 Mar 2018 15:21:21 +0000: Sonos pauses advertising on Facebook, Instagram, Google, and Twitter and gives the money to charity - Campaign UK More Latest RSS Feed
From Monday, Sonos will pull its advertising from Facebook, Instagram, Google, and Twitter for a week and donate the money to digital rights conference, RightsCon.
- Fri, 23 Mar 2018 14:27:04 +0000: Ex-M&C Saatchi strategy chief Bell resurfaces at Hall & Partners - Campaign UK More Latest RSS Feed
M&C Saatchi's former strategy head Gaby Bell has been appointed by Hall & Partners as its European chief executive as the advertising research company aims to transition to a brand consultancy.
- Fri, 23 Mar 2018 14:07:17 +0000: We cannot miss our moment to influence the future of the web - Campaign UK More Latest RSS Feed
Brands and marketers are at the coal face of the still-murky transaction on which the free web is built, explains Adam & Eve/DDB's chief strategy officer.
- Fri, 23 Mar 2018 10:26:51 +0000: Spotify hosts intimate Kylie Minogue gig - Campaign UK More Latest RSS Feed
Spotify hosted an intimate Kylie Minogue gig for its premium customers.